LinkedIn turning into a blogging platform or do they want to copy G+?

Got this invitation today to make 'long-form posts' which will feature a comment system underneath it and of course likes/+1's. Very similar to G+, at least the way some of us use it for posts with some actual content.

Somewhere in 2011 I wrote that G+ could easily replace LinkedIn as a place to connect with peers and potential audiences. Nowadays I'm not so sure anymore. The breadth of G+ seems to have lowered over the years with many professionals dumping it, leaving the public debate to Google zealots.

However the format: public sharing of content with a half decent comment system is still a good one and if only 0.1% of the weekly new subscribers would post this place could be as stimulating as it was in the summer of 2011.

Is LinkedIn trying to do G+ one better by copying the best parts of it?Are they offering all active G+ posters a slot over there? Could it work?
#SocMed

 
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58 Responses to LinkedIn turning into a blogging platform or do they want to copy G+?

  1. possible this is the reason why these days i find myself much often on Facebook then on G+..
    i don't say that FB is great place to spent the time but G+ turned into … boring place..
    +Max Huijgen to say that i will use LinkedIn more – i'm not sure.

  2. I haven't seen the invitation, +Max Huijgen, but I agree it would be a good move for LinkedIn. In some ways it makes even more sense on their platform, as presumably people would be writing specifically on their area of professional expertise.

  3. Max Huijgen says:

    I discovered it thanks to a post by +Steve Faktor promoting a new LI blog/post +Michael O'Reilly When I logged in which I rarely do, I got the invite.

  4. I've recently come across a number of links to articles/posts on Linked In. Every single one of them was of the Top ten ways to make your blog engaging subcategory.
    And I know, that has nothing to do with how it is implemented. But still. I'm afraid that's all it will become.

  5. Haven't gotten my invite yet, +Max Huijgen , but yes, I would consider their platform a very good one for this. They have real potential for connecting people along shared interests, which is still an opportunity that Google has yet to fully grasp here, despite the investments in communities.

  6. Jo Dunaway says:

    I got my invite, too, the other day. As far as posting about matters pertaining to our employment, most of us do that already in our groups over there as the groups are usually tied in some way to what we do in our employment. I don't see that posting to a general audience would be all that interesting, really. I think it would be about as interesting as FB, where I can take or leave many posts, except for photos of family and friends sharing what they're up to. I think it would take away from the professionalism of the platform, frankly.

  7. Rick Heil says:

    It'll be interesting to watch, but one way I see (and use) these services is for different communities. LinkedIn for example, for me, is purely business. I read it and follow it and 'plus' things on its relevance and interest to my business life.
    Here on G+ its much more my personal self, with perhaps a little bleed over into business. But I'm here (or there) for entirely different reasons and certainly points of view.
    Even the roster of people is very different with frankly not a lot of overlap.

  8. Does anyone actually use LinkedIn except when they are looking for a job?

  9. Hey, so I went and logged into LinkedIn and there was the invitation. I guess I haven't logged in in a while…

    That also moves this topic from a general philosophical consideration to a more concrete decision-making discussion for me. 🙂

  10. I got one probably everyone will. It's apples and oranges. Linked in has too much irrelevant content now. I hope people that publish keep it relevant. I would think Linkedin wants to be a business and reference source, not what someone is having for brunch. I'm undecided as to Linkedin. It's a sort of good platform for finding specific skills and colleagues but…It needs improvement. G+ is great for socializing, political discussions, and promotion. Great art and photography. FB is the AOL of social networks. It just sucks.

  11. Shane Dillon says:

    Got an invitation this week. Find being on Linkedin like being at work.Google Plus is an escape. Plus is a place were people post images and share content especially YouTube videos. People post less written content here.

  12. Max Huijgen says:

    +Shane Dillon I'm comparing it with G+ during the early days. More content at that time, more idea exchanges, more professionals posting.

  13. Shane Dillon says:

    +Max Huijgen The early days of Plus were way better to anything on LinkedIn. Posting on LinkedIn is more formal its your colleagues and work connections so you write differently but here is more informal and still a good community.

  14. John Blossom says:

    +Shane Dillon I post links to my blog posts on LinkedIn, seems to work well enough.

  15. I inexplicably received an invite yet I find linkedin a soulless place and probably my most neglected place (and I'm a fb refusenik)…. the one thing I feel they missed the boat with on LinkedIn was "login with linkedin"… Why didn't LinkedIn do that? … Why was/is their API so stubbornly parsimonious?

  16. I never realised it was a new feature. For me, the biggest advantage of LinkedIn is that users aren't talking about LinkedIn the whole time and how great It is or could be and that FB is the enemy. Except maybe when you join a group, dedicated to discussing LinkedIn. I never looked that up though. G+ feels like a church in that regard an I realise that I'm cursing now.

  17. Karen Peck says:

    +Anton Theunissen sounds like you should be uncircling those that bore you and finding yourself some new friends !

  18. LinkedIn is B2B oriented, G+ is for everyone. Different propositions which each their own limitations and opportunities. Functionality will be copied both ways, that won't be the differentiation.

  19. Will Burns says:

    Any social media is only as good as the company you keep. If you find it boring, then you've surrounded yourself with boring people. If you find it preachy and evangelical for G+ then you've associated yourself with evangelicals. What you find in a social network is a reflection of who you've chosen to associate with. The network didn't change, you've just become complacent.

  20. +Karen Peck Even believers can have interesting things to say when not talking about their belief. I wouldn't want to miss that. It's just the evangelism that annoys me every now and then. Am I expelled now? If there is a way to filter that subject out of my notifications (of e.g. Max's posts) please let me know. Sorry for probably not tagging correctly, there's no app for my type of phone.

  21. +Will Burns I''m curious: are there content studies available that compare what percentages of posts are related to discussing the platform that they're discussed on? Am I that biased that none of my FB-friends is ever discussing Facebook (let alone bashing LI or G+)? Tomorrow I'll see if I can find comparable LI-groups, singing hallelujah about LI 🙂

  22. Karen Peck says:

    I just scroll past and don't bother with anything I'm not interested in – I can usually tell by the headline.

  23. This could be very interesting +Max Huijgen and I agree entirely with your point that all it would take is 0.1% of the weekly new subscribers posting new content to return G+ to the vibrancy it had when it launched. It can still be there even now, but it takes a lot of work and it's only certain circles or people that comment regularly and participate.

    I also feel that LinkedIn would be a very different place because of the focus on professional connections. The writing and nature of items shared would seem to be very different than a more open forum such as G+.

  24. Max Huijgen says:

    Would you write differently if your current G= posts would end up on 'Prime' LinkedIn (not sure what Prime is)
    From what I recall most of your posts could travel well. +Alex Grossman

  25. +Max Huijgen re your question : li you can't authenticate anywhere with li credentials.

  26. +Karen Peck +Will Burns I'll experiment and uncircle everyone who posts about G+ – except for +Max Huijgen of course.

  27. Will Burns says:

    The First Rule of Google+ is you don't talk about Google+

    shakes head

  28. LinkedIn is already bigger than G+ and LinkedIn is now aiming to be the serious contender to Facebook, for professionally experienced/qualified people.

  29. +Gideon Rosenblatt I don’t think you need an invite. When you log in the option to publish should be highlighted on your status update bar. I haven’t used it yet. I think the main difference between it and status updates is the published post will ‘sit’ on your profile which is a good thing as I don’t think very many people read the feeds.
    BTW If anybody is still missing the option to publish, I got an e mail invite with a link to send to people who might be interested.
    +Alex Balcázar you can customise your Pulse news feed and select areas of interest and delete the 10 ways for better marketing type rubbish. I find it very good.

  30. I've published a couple of long form posts on LinkedIn with a hundred, or so, views. They don't like cuddly cats, link bait, or self-lovers. Be warned!

  31. Thanks for the ping +Max Huijgen
    LinkedIn + Google+ (+ YouTube) = Win

    FYI +Rei Hasegawa

  32. Thanks +Eileen O'Duffy. Maybe I'm still looking in the wrong place, but I don't see it. I see the option to post updates, of course, but nothing else. So, I would definitely be interested in an invite if you've still got them.

  33. +Max Huijgen It's not that my posts couldn't travel well, and I certainly strive to post, write and comment in a respectful manner. However, audience matters. I often write posts of a political nature that, while I would never hide, would also not want to promote to business colleagues or relationships since that may harm my ability to work with them if they feel very partisan.

  34. Jo Dunaway says:

    I think this whole thing about people praising G+ is a leftover from the early beta stages when there was an open dialogue between us early adopters and the Google people asking for what features we wanted and how do we want them implemented and all of us were discussing amongst ourselves what we wanted. Remember when we were asking our circles to join us in asking for certain changes, so that we would have a bunch of requests for the developers? We got used to saying what we liked or didn't like about G+. Some people never hit the off switch from that time, I suspect.

  35. Yes +Jo Dunaway there still many thousands who post on G+ about G+. Although I personally find that silly, I can imagine that the few hundred new G+ users every month would find that duplicated information of interest. A few dozen people also tried to form paid communities on G+ that would give monthly pocket money to G+ Business Mentors but we're glad to see that those cowboys have now moved onto pastures new.

  36. Interesting – thanks for pointing this out! (I just noticed this message today, as I normally only log in via mobile).

    It could work, or it could turn LinkedIn into yet another unreadable firehose. A lot depends on the algorithms they use to 'bubble up' posts. Only time will tell where they go!

  37. David Bowden says:

    Hey +Max Huijgen I received the same message about a month ago. They are trying (hard) to make LI more "Sticky" Usually, LI users are there looking for a job or casual networking (as proven by the long reply times to inmails sent there). So, by adding content and focusing on those that have followers and a presence in other social media platforms they are hoping to drive more interaction by doing exactly as you suggest… Copying G+.

    While they arent looking for pretty pictures to be shared or samples of art, they are looking for industry specific and self help articles.

    On occasion I find something posted there relevant or worthy of reading. Having been on LI for 10 years I can say that regardless of these changes, this is not why I use the site.

  38. Follow up. After thinking that I didn't yet have this functionality, I finally today hovered a very subtle pencil-like icon on the right-hand side of the "share a post" text input box, and when I did I got a little pop-up message saying "Share a post". When I clicked on it, I got a little UI walk through introducing me to the new posting feature.

    So, in other words, I got no notification that I had this functionality. It was just there, waiting for me to notice that little pencil icon. I have no idea how long it's been waiting there for me.

  39. +David Bowden I would say the opposite: the majority of my connections on LinkedIn are gainfully employed professionals and generally very busy people with very little time to even look at their LinkedIn stream let alone post, whereas there seems to be thousands of people here on G+ who do nothing but share cats and gifs all day.
    (I am a freelance consultant and have to tout for business!)
    +Gideon Rosenblatt Great to hear that pencil was there!

  40. David Bowden says:

    +Eileen O'Duffy You make a valid point. I guess I use it differently in that, I dont need the site to network. I do it automatically with people I need to stay connected to. I do use it to search for people and as a recruiting tool. To that end, I am not on the site every day nor do I turn to it for content. I use it in very specific ways for me and have for years.

    I shouldn't have over generalized, your point is very well made and appreciated 🙂

  41. Sorry to hear that, +Alex Grossman. Like I say, I have no idea when this showed up. Did you fill out that form requesting early admission?

  42. Max Huijgen says:

    You're welcome +Denis Labelle
    (I always wanted to say this, after i got so many of your trademark responses in the past 😉

  43. But did you get some sort of notice of this new feature, +Max Huijgen, or did you just happen to click on that pencil icon as I did?

  44. Max Huijgen says:

    From what I recall there was some sort of pop-up but I'm no longer sure +Gideon Rosenblatt

  45. Jo Dunaway says:

    Mine was an email invite with offer to click on a link for quick tutorial on best practices usage.

  46. David Bowden says:

    +Gideon Rosenblatt I received both an INMail and a regular email indicating that I had been invited to use the feature. thats how I knew it was there.

  47. Wonder if there's a way to request the feature so as to check it out?

  48. Everybody should have the feature now +Alex Grossman and you can automatically post to G+ and use LinkedIn as your main platform!

  49. Max Huijgen says:

    Didn't realize +Russell Davison How does it work as third parties don't have write access to G+

  50. Oops, my mistake. Sorry +Max Huijgen . I've just checked again and the long-form posts are automatically posted to Twitter, and plus one-d on G+. You're right there is no 3rd party to G+ at the moment.

  51. Max Huijgen says:

    One of the reasons the platform isn't maturing +Russell Davison

  52. I have a completed profile and 30+ connections and have not received the email. But then, for the most part I only use it to occasionally accept connection requests and to look up interview candidate's info.

  53. Max Huijgen says:

    I don't use Li myself, except of occasionally wading through the (usually worthless) requests +John A. Tamplin

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