Tag Archives: ConnectedEconomy

Does income equality really lead to more trust in others?

Posted on April 24, 2013 by MaxHuijgen

Sweden, Norway, Finland, Denmark have a remarkable trust in their fellow citizens, but is the income equality the cause or the effect? Germany and the Netherlands have a similar – low- inequality, but the Germans don´t share that trust in … Continue reading →

Posted in Social Media | Tagged , , , , | 14 Comments

Buying comfort is key; brands are endangered by social media

Posted on April 22, 2013 by MaxHuijgen

Looking at consumer decision making is always illuminating; consumers basically hate choice and they prefer the least mental effort in the buying process. Buying a well-known brand is just one way to ease the choice and satisfy the need for … Continue reading →

Posted in Social Media | Tagged , , , | 18 Comments